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Mac Baren

Mac Baren was founded in 1826. The Halberg family purchased the small manufacturer in a little town called Svenborg in Denmark. Despite being such a small company at the time, they dreamt big and over time they realised their dream by becoming the biggest family-run tobacco business in Northern Europe.

In 1887, Harald Halberg found the potential of tobacco trading and decided to purchase the small factory in the city centre of Svendborg. At the time it was called “S. Bønnelyckes Tobaksfabrik”. Harald immediately decided to rename the company, and from that moment on it was known as the “Harald Halberg Cigar and Tobacco Factories”, and then shortened to the “Harald Halberg Tobacco Factories”.

Harald had two sons, Otto and Einar, he taught them everything he knew, preparing them to continue the business when he wanted to retire. However it was Einars son Jørgen, who created and launched onto the market one of the most successful products in the company's history, the Mac Baren blends, which to this day is incredibly popular all around the world.

The Mac Baren blends were so popular that in 1995, the company's name changed again to Mac Baren Tobacco Company, in honour of Jørgens vision and genius. Jørgen also brought on board his son, Henrik to help run the company until his untimely death in 2021. 

Mac Baren Purchased Sutliff Tobacco Company in 2013 from Altadis USA, further strengthening their market share. They then created the Ministry of Snus in 2018. It was built upon Mac Baren’s core values and generations of know-how. Built around a unique democratic model, it focuses on authentic and flavourful solutions in the newly emerging chew bag market.

In 2019 Mac Baren also purchased German tobacco manufacturer Planta and its distribution company unitas, this helped massively extending the Mac Baren portfolio by creating new and exciting blends. Then in 2022, they decided to relocate to Hamburg under a new company name Mac Baren Germany.

Over the years, Mac Baren Tobacco Company has managed to take advantage of their history by using the experience and traditions from many generations of tobacco blending, to which they now make rolling tobacco and smokeless products of the highest quality and are now sold globally.

In July 2024, Mac Baren were bought by STG (Scandinavian Tobacco Group), the future is currently unknown. For now STG are running Mac Baren separately, meaning there is currently no change, however inevitably in the future this will change and Mac Baren will be one of the many brands belonging to STG.

Click here to view our range of Mac Baren tobacco


Written by Oliver Partington
 

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