Rocky Patel Cigars

While his friends and colleagues had said, “Don’t be foolish, you’ll never make it in the cigar industry,” Rocky had already completed the first step of his journey. In 1996 at the RTDA trade show in Cincinnati, Ohio, Indian Tabac Cigar Co. had arrived. People flocked to the booth to purchase hundreds of these new, brightly packaged sticks. Rocky felt that it was up to the young companies to come into the marketplace with fresh ideas, bold packaging and fuller cigars. With his eye-popping packaging, Patel has gone against the grain and the strategy certainly paid off.

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