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Learn with Lewis - Romeo y Julieta



As an administrator, my role is extremely varied within the business here at C.Gars Ltd.

I am extremely interested in the cigars, whisky and other products we have to offer and enthusiastic to learn about them.

Follow me along on this learning journey, as I take you through what I have learnt about our brands so far; hopefully you can learn something new too!


Today I have been learning about the brand Romeo y Julieta.


Founded in Cuba in 1875 by Inocencio Alvarez and Manin Garcia, Romeo y Julieta was named after the Shakespeare tradgedy 'Romeo and Juliet', and their brand gained the upmost respect from customers pretty quickly. 28 years later, the brand was really flourishing after the nifty businessman José Rodríguez Fernández bought the business in 1903. Fernández was a sociable and confident person, promoting his new brand amongst his high-class associates on a regular basis. Fernández was also very much so into horse racing, and even had his own racing horse called Julieta.

Throughout Fernández' continuous promotions of the brand, Romeo y Julieta started gaining more and more attention from the people around him, and set off an even bigger respect for Romeo y Julieta - it became the first choice brand for cigar aficionados.

Winston Churchill, the British Prime Minister even favoured Romeo y Julieta cigars for himself, and because of the overwhelming respect Churchill had for these cigars, the brand Romeo y Julieta actually decided to create a new size cigar as a sign of gratefulness - the Churchill. Churchill sized cigars are still incredibly popular today, and are well-known throughout Cuban brands and New World brands alike.

At the age of 88 in 1954, Fernández sady passed away, and due to the revolution and the subsequent nationalization of the tobacco industry, the brand moved to La Romana in the Dominican Republic, where today the production of a Romeo y Julieta cigars for the US market is continued under the management of Altadis SA. The Cuban government nationalized the brand and still produces and distributes it worldwide as one of its top-selling global brands.


Let’s have a look at some cigars from different lines:


Brand and Vitola Size Tasting notes

Wide Churchill

5 1/4" length and 55 Ring Gauge  "...A fat robusto topped with an uneven three-seam cap. There's an underlying toastiness to this smoke, which is well layered with notes of spice, fruit and leather..." - Cigar Aficionado

Cedros de Luxe No. 3

5 1/8" length
42 Ring Gauge

Consistent high quality of draw and strength. Sweet, creamy with hints of chocolate.

No. 2 Tubed

5 1/8" length
42 Ring Gauge
Very nice draw and burn. Mild, fruity flavours with undertones of leather and earth.

Petit Julietas

4" length
30 Ring Gauge 
A pleasant, small cigar, nicely wrapped and constructed. Burns smoothly, releasing strong leathery flavours.


5 1/2" length
52 Ring Gauge 
Good construction and burn. Earthy and woody notes, with hints of sweet honey and pepper. A truly exquisite delight.




So, what have we learnt today?

Today we learnt about the start-up of Romeo y Julieta, and the passion and respect that people have for the brand. Who knows, if it wasn't for Romeo y Julieta, we may not have even been introduced to the incredible Churchill sized cigars we all know and love today!


I hope you enjoyed today’s blog of Learn with Lewis, and I hope you learnt something new! Until next time, take care and happy smoking!