Flor de Selva

Flor de Selva is a premium cigar brand founded by Maya Selva, a pioneer among women in the cigar industry. The brand has a rich history that blends Honuran tobacco tradition with a European sophistication.

Maya Selva, a French-Honduran entrepreneur, launched Flor de Selva in 1995. She was born in Paris to a French mother and a Honduran father, Maya was inspired by her Honduran heritage and the country’s long standing tobacco tradition. She wanted to create a brand that appealed to the global market while honouring the craftsmanship of Honduran tobacco. The brand gained recognition instantly, especially in France, where Maya introduced Flor de Selva as one of the first high-quality Honduran cigars available on the market. The brand uses a blend of French elegance with Central American authenticity.

Maya Selva collaborated with the Plasencia family, one of the most respected tobacco growing families in Central America. This partnership allowed Flor de Selva to source some of the finest tobacco from the Jamastran Valley, a region in Honduras renowned for its rich soil and brilliant growing conditions.

Flor de Selva was a huge success in France, leeding to its expansion across Europe. The cigars became known for their refined flavour profiles and exceptional consistency. Maya's involvement in every aspect of production, from tobacco cultivation to cigar rolling ensured the brand maintained a high standard of quality.
After establishing a strong presence in Europe, Flor de Selva entered the U.S. market. The American market is known for its diverse and discerning cigar enthusiasts. They welcomed the brand for its quality and craftsmanship.

As the brand grew, it started receiving numerous awards and high ratings from prestigious cigar publications, such as Cigar Aficionado and Cigar Journal. These high accolades highlighted Flor de Selva’s commitment to excellence and placed it among the top tier cigar brands from around the world. It wasn’t just the brand that was winning awards. Maya herself has received awards for her contributions to the cigar industry. She was named “Cigar Woman of the Year” by various publications, recognising her pioneering role as a female entrepreneur in a traditionally male-dominated industry.

Popular Lines from Flor de Selva:
The Clasica - It offers a medium-bodied experience with creamy, nutty flavours and a hint of spice. It’s a great cigar for both novice and experienced smokers. 
The Maduro - A richer, more full-bodied cigar, this line features a dark, oily wrapper that adds deep cocoa, coffee, and earthy notes to the smoking experience.

Flor de Selva is more than just a cigar brand, it represents a cultural bridge between Honduras and France, reflecting Maya Selva’s personal journey and heritage. The brand has helped promote the perception of Honduran cigars on the global stage, showcasing the country’s tobacco industry as one of the best in the world. Maya has become a respected figure in the cigar industry, influencing how cigars are marketed and perceived, especially in Europe. Flor de Selva continues to be a leading brand in the market known for its elegance, craftsmanship and rich heritage.

Click here to view our range of Flor de Selva cigars

Written by Oliver Partington