In the world of modern Cuban cigars, few publications have commanded as much respect - or anticipation - as El Habano Moderno. On Thursday, 5th March, aficionados and collectors are invited to an intimate and highly exclusive book signing at the flagship store of C.Gars Ltd, located at 23a St James’s Street, SW1A 1HA.
This special three-hour engagement, taking place from 4:00pm to 7:00pm, will welcome the book’s author, Alexander Groom, for a personal signing and meet-and-greet at our historic St James’s premises.
The Definitive Modern Work on Cuban Cigars
El Habano Moderno: A Collector’s Guide to Cuban Cigars in the Modern Era is already regarded as the authoritative reference for collectors navigating the complexities of contemporary Cuban production.
Authored by Alexander Groom - the respected authority behind Cuban Cigar Website - this monumental work is presented across two beautifully produced volumes. The publication is structured in two distinct parts:
- Part I explores the history of the Cuban cigar and provides detailed guidance on dating and authenticating Habanos from any era.
- Part II catalogues every modern-era Cuban cigar release from the early 2000s onward, documenting more than 1,000 cigars with detailed specifications, packaging notes, release data, and specially commissioned high-resolution photography.
The 2024 Second Edition incorporates updates through 2023 and is presented as a luxurious Collector’s Edition. Bound in linen with gold foil detailing and refined debossing, the two volumes are housed within a striking dress-style presentation box inspired by the aesthetic of rare diplomatic cigar bands. With 720 pages across both volumes, this is not merely a book - it is a serious collector’s instrument.
An Intimate Gathering in St James’s
This will be a deliberately private and focused occasion. The lounge will be closed for sampling to ensure the atmosphere remains dedicated to conversation, book signing, and personal engagement with the author. This is not a casual walk-in event, but a curated gathering for genuine enthusiasts and collectors.
Guests will have the opportunity to:
- Meet Alexander Groom in person
- Have copies of El Habano Moderno signed
- Discuss modern Cuban releases and collecting insights
- Enjoy light hospitality including coffee, refreshments, and selected drams
We are also pleased to confirm that Dominique Gyselinck will be in attendance, adding further depth and expertise to what promises to be a memorable afternoon in the heart of London’s cigar quarter.
A Rare Opportunity for Collectors
Book signings of this calibre are rare within the cigar world - particularly for a reference work of such scope and authority. Whether you are an established collector, an investor in limited editions, or simply passionate about understanding the intricacies of modern Cuban releases, this event offers a unique opportunity to engage directly with the foremost contemporary scholar in the field.
Photography will be captured for our news and cigar library pages, with follow-up coverage to be published after the event.
Event Details
Location: C.Gars Ltd, 23a St James’s Street, London, SW1A 1HA
Date: Thursday, 5th March
Time: 4:00pm – 7:00pm
Entry: No formal fee (details subject to confirmation)
Format: Book signing and meet-and-greet (no lounge sampling)
