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To commemorate 100 years since Prohibition, Piper-Heidsieck has launched an international limited-edition bottle and gift box in tribute to the bootlegging trade and practices which kept the French fizz flowing when freedoms we take for granted today were limited.
Inspired by the original 1920s Prohibition-era design, the limited-edition bottle displays the logo of the time alongside prohibition imagery. A QR code transports consumers back to the Roaring Twenties through a special film that brings the bootleg process from Reims to the US speakeasys to life.
Piper-Heidsieck recently uncovered records from 1867 to 1906 revealing that the House was shipping several hundreds of thousands of bottles of champagne to the United States, making it a significant player before Prohibition was enforced.
National prohibition of alcohol commenced in the United Sates in 1920 and continued in some states until 1933. As an already established exporter of champagne by this time, Piper-Heidsieck tackled Prohibition head-on by launching champagne flavoured chewing tobacco to keep champagne lovers happy, whilst they continued to import through bootlegging and speakeasies which flourished throughout the 1920s.
Made using the following grapes: Chardonnay, Pinot Noir, Pinot Meunier
On the nose, there are intense notes of almonds and fresh hazelnuts, with flavours of fresh pear and apple with a delicate hint of citrus. It is lively and light with added depth from the Pinot Noir, creating beautiful balance.
