WHATS ON
The organisers' extensive programme starts
on the 23rd of February, with the III International Habanosommelier
Competition, a very popular event among the growing number of Habanos
enthusiasts who ask for the advice of the sommelier when choosing a
cigar. The participants in this international competition are the
winning sommeliers of the national encounters organised in each
different country.
As part of the Grand Finale, competitors will undergo a theoretical
exam, where they will have to prove their knowledge of the different
brands and vitolas. The finalists will then show their skills in a
practical test which demonstrates their cutting and lighting techniques
with Habanos, followed by a descriptive tasting session and the
association of these cigars with a range of different drinks.
The Whisky and Cigar Challenge, held for the second time this year, is
another favourite among Festival Week participants. On this occasion,
different marriages will be proposed between a variety of whisky brands
and Habanos cigars. The winner will emerge victorious from the votes of
over three hundred participants who will taste the
proposed combinations.
The programme also includes an International Seminar with lectures on
different subjects such as The World of Luxury. Present and Future, the
historic links of San Cristóbal de La Havana with the Habanos brand and
an interesting analysis of Literature, Cinema and Habanos.
PRACTICAL CLASSES
Festival participants this year will be given a practical class on the
art of rolling and making a Robusto cigar. In Cuba, where almost no
Habanos are machine rolled, a long tradition of "torcedores" or artisan
cigar rollers has developed over the years. The only tools these experts
use are a wooden board, a ring punch to cut the cap, a guillotine,
vegetable gum and a template to measure the length and girth of the
cigar and, of course their skilled hands. It takes years to become an
expert in this work, considered by many to be an art.
The day's practical class will be completed with an interesting Round
Table Discussion on Cigar Tasting, a subject that is becoming more and
more popular among Festival regulars. Participants will be given the
best advice and suggestions for full enjoyment of a Habanos.
Participants will come away full of useful recommendations covering how
to select, cut, light and enjoy the cigar.
Following the wise process, this ceremony turns smoking a Habanos into
delight for your senses. In the process of choosing a cigar, all of
one's senses are involved: the colour should be pleasing to the eye, the
perfect construction and correct conservation of the cigar should
welcome the touch, its aromas should delight your sense of smell and its
typical exclusive flavour should be pleasing on your palate.
AN EXCEPTIONAL EXCURSION
Cuba has the best land in the world for growing tobacco, but only a few
places, known as vegas (tobacco fields) are considered suitable for
growing the kind of tobacco used for making Habanos. Classed as "Vegas
Finas de Primera" (First Class Fine Tobacco Fields), they meet unique
soil-quality and micro-climate requirements, which make them unique for
tobacco cultivation.
One of the most prestigious vegas is located in Vuelta Abajo, considered
the best land in the world for growing tobacco. Vuela Abajo is the only
vegas that produces all kinds of leaves. But even here, only a small
portion, less than a quarter, of the productive land is classed as "Vega
Fina de Primera", a requisite for growing tobacco for
Habanos.
Once again, the Festival organisers are offering an excursion through
the major growing areas of this region: Pinar del RÃo, a province in the
west of the island where there are several famous plantations like those
of tobacco grower Alejandro Robaina. The excursion proposed by the
Festival will culminate with a visit to the "Real Fábrica de Tabacos
Partagas" (Partagas Royal Tobacco Works) in Havana. The prestigious
"Partagas" brand, one of the most celebrated cigars, are still made
here. This is one of the oldest cigar factories in Cuba and a mecca for
any cigar lover.
TRADE FAIR
In the week of the 22nd to the 27th of February, the city of Havana acts
as host to showcase the excellence of Habanos. The Festival organises a
Trade Fair that attracts all the leading professionals in the industry.
This unique encounter, perhaps the best cigar industry exhibition in the
world, allows participants the chance to purchase all kinds of Habanos
related products in the heart of Cuba.
Every year, the fair attracts over 40 exhibitors, from manufacturers of
humidors, articles for smokers and luxury items to gourmet products,
crafts, farming related products, machinery, among other products.
INNOVATION AND DEVELOPMENT
The exceptional quality of the Cuban tobacco plant, which grows
naturally in some parts of the island, has won it a reputation that is
unrivalled anywhere in the world. Despite this, the Habanos S.A. company
is well aware of just how important it is to devote effort to scientific
development. These new discoveries are then applied to tobacco growing
in order to maintain the quality standards that have made its' products
famous throughout the world.
Habanos cigars are made from Cuban Black Tobacco, the direct descendent
of the plants that Columbus discovered in Cuba over five hundred years
ago. Since the early 20th century, scientific advancements have helped
to improve the wide range of seed varieties, identify their
characteristics and find resistant varieties. The Habanos S.A.
Corporation has a deep commitment to preserve and perfect the essence of
the true and unique Cuban seed; the seed that produces Cuban Black
Tobacco.
In this sense, the Festival also serves as an important forum for
discussion and for exchanging experiences among prestigious researchers
in the world of tobacco growing from all over the world. This year, a
Scientific Seminar will focus on aspects such as genetic development,
molecular biology, bio-technology, agricultural engineering and
alternative uses of tobacco.
As part of this seminar, Habanos S.A. Corporation will hold an
International Workshop with Cell death in plants: A challenge for the
new millennium as its central theme. Participants will include
specialists in Plant Pathology and Plant Physiology as well as students
and professors of applied biology and agricultural engineering.
CLIMAX
The VI Habanos Festival reaches its high point on the 27th with the
traditional Gala Dinner, a unique event that brings together over 800
cigar lovers from all over to celebrate the Habanos cigar in style. The
evening will include the Hombre Habano 2004 Awards, which commends
outstanding work in cigar-profession categories
such as Production, Communication, Retail Sales and Business.
Another high point of the Gala Dinner is the long awaited Humidor
Auction, an event to auction off unique examples of fine cedar work. As
in other years, the money raised from the bidding will go to the Cuban
Health Service.
With the unmistakeable aroma and flavour of this evening, Havana puts
the finishing touches to a frantic week in which the island opens up its
walls once again to welcome all those who love Cuba's most famous export
product.
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